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OpenZeppelin Brand Guidelines

Download Brand Kit

Naming

”OpenZeppelin” should be always written all together as one word with both capitalized “O” and “Z”. When referring to our products, we ask that you capitalize them as proper nouns (e.g. “OpenZeppelin Defender”)

Logo Anatomy

Our mark is constructed with three blocks forming the letter 'Z' and the wordmark “OpenZeppelin”.

The distance between the mark and wordmark should not be altered. Provide space around our assets.

OpenZeppelin Wordmark

OpenZeppelin logo preferred usage is with the “Z” colored and the text color is either white or black to enhance contrast and legibility. Avoid using the logo over intricate or colored backgrounds.

OpenZeppelin
OpenZeppelin

Secondary logo usage

For secondary logo applications, it is recommended to use monochrome versions, prioritizing the brand colors listed below.

OpenZeppelin
OpenZeppelin
OpenZeppelin

OpenZeppelin “Z” Mark

The 'Z' can be used on its own in instances where there is strong brand recognition, or the full logo lockup is close by.

OpenZeppelin
OpenZeppelin

OpenZeppelin Colors

Our primary color palette consist of neutral colors, violet, and a dark cool grey. Text should always be set in black, white or violet.

White
#FFFFFF
RBG 255, 255, 255
CMYK 0, 0, 0, 0

AA

Violet
#4F56FA
RBG 79, 86, 250
CMYK 68, 66, 0, 2

AA

Grey
#15193A
RGB 21, 25, 58
CMYK 64, 57, 0, 77

AAA

Black
#000000
RBG 0, 0, 0
CMYK 0, 0, 0, 0

AAA